PLYO AIR GLIDES™ are the world’s newest and safest rebound shoe with anti-fall technology that will fundamentally change the movement experience.
I am truly fortunate to be a part of this amazing startup with Mario Godiva and the rest of PlyoAirGlides team. This innovative product has a great mission: To inspire people to live happy, healthy, and active lives by making movement fun, easy, and low-impact.
My challenge was to develop a powerful and distinctive brand to position the product on the ever competitive fitness equipment market. We successfully completed an IndieGoGo fundraising campaign and looking forward to the amazing future of this product.
Processed and high calorie food took over 95% of average persons diet in the United States
From early history of food preparation dated as far as 17,000BC fruits, vegetables grains and small amounts of high fat /calorie containing foods were main part of our diet, but as food availability and preparation technologies progressed and because of cultural and behavioral changes, processed and high calorie food took over 95% of average persons diet in the United States. This caused epidemic of improper nutrition related medical issues in the Unites States in recent decades. While many industrialized countries have experienced similar increases, obesity rates in the United States are among the highest in the world. This exhibit is an educational experience that conveys messages about proper nutrition, healthy lifestyle and exercise.
Molecular Mega Dome installation meant to raise awareness about importance of balanced food choices and Nutrition Facts on simple example of protein shakes. Overall theme of the installation and brand is inspired by molecular structure of protein and vitamins and employs the periodical table of chemical elements visual language to describe different balanced nutrition elements. Through interactive play with “Make-A-Shake” iPad application, visitors will learn about how to prepare balanced meal using the proper proportions of carbohydrates, proteins, fat, minerals, vitamins and water. They will also get information about amount of exercise they have to perform to adjust calorie intake from created meal and computer can recommend and register or direct visitors to outdoor fitness class, which will be coordinated with Befitnyc.org and NYC department of parks and recreation. Children will be able to play in Vitamin Playground with simple educational toys, while adults can visit Health Assessment station to find out their body mass index or take a ball exercise class in fitness classes area. Visitors will be able to subscribe for BefitNYC.org, Nutrition.gov newsletters and other free nutrition counseling services.
My goal is that after leaving the exhibit at Flushing Meadows Corona Park, visitors will get better understanding about nutrition science and will pay more attention to nutrition facts before making everyday grocery purchase decisions and consuming any food in general, also they will stay connected with Protein Shakes Facebook page where they can keep the conversation alive and get more healthy tips in the future.